Haute Route partners with Italian clothing brand Santini

One of the world’s most prestigious staged series for amateur cyclists Haute Route has partnered with Italian clothing brand Santini. The company will be making jerseys for all Haute Route events, including dressing race winners, as well as exclusive and official collections. The partnership agreement will see them working together for the next two years until 2024.

Starting this season, participants of all Haute Route events will receive Santini jerseys in their race packs, with special jerseys for the winners. Because of the iconic character of the events, the Italian cycling wear company will be offering a range of merchandise at the events, as well as a core collection dedicated to Haute Route that will also be available on www.hauteroute.org.

“The agreement with Haute Route is the result of the trust that the IRONMAN Corporation, which owns the circuit and has been one of our partners since 2019, has in us and our work and we are delighted to take this opportunity to dress the many amateur cyclists that take part in Haute Route in our quality cycling wear”, commented Monica Santini, CEO Santini Cycling Wear.

Consisting of three-, five- and seven-day races, the Haute Route provides participants with services that deliver an unparalleled ‘pro’ road race experience: from the race cars, escorts and support convoys, to the technical assistance, logistical support to feed stations and pre-race briefings.

“Haute Route is delighted to announce the new partnership with Santini Cycling Wear. We believe the Italian brand is the ideal apparel for Haute Route ambassadors as they share the same ethos and passion for providing the very best for our riders. We’re excited to share the official jerseys and merchandise with our riders in the upcoming season,” says Julie Royer, Haute Route Group CEO.

The 2022 Haute Route season has five events on its calendar and will once again provide participants with a truly unique experience, allowing amateur cyclists to tackle legendary passes over several days while also providing them with the kinds of services that pro road riders enjoy. This is what makes the Haute Route events the very epitome of luxury amateur cycling; by allowing amateur riders to live their passion in pro-style.

The 2022 season races are:

  • Haute Route Alpe d’Huez – June 24-26
  • Haute Route Pyrenees – July 5-9
  • Haute Route Alps – August 21-27
  • Haute Route Dolomites – August 30 – September 3
  • Haute Route Davos – September 23-25.