2021 Haute Route Partner Lineup

As part of our promise to you, we said we’d deliver an unparalleled level of support and service. For us, this means on your bike, off your bike, before, after and during each and every Haute Route event. From year-round training platforms, exclusive deals through the Haute Route Nation, specially-designed kit, nutrition tips, and even a post-ride beer, we’ve brought together a group of industry leaders that will have your back from that first frosty morning ride, all the way to the Haute Route finish line.


Just like the Haute Route, Colnago has forged a reputation for providing the ultimate tools for riders on the most demanding roads in the world. On and off events, this collaboration will level up the support provided to riders on their cycling journey and towards the Colnago Haute Route Series.

Ernesto Colnago founded a company in order to create the best bikes in the world and to build dreams for the riders. Today we carry his wisdom to create superior experiences. Our relationship with Haute Route allows us to help passionate amateur cyclists take part in the absolute pinnacle cycling experience. At Colnago we strive to create nothing but the best bikes and experiences and we are proud to bring this dedication to riders of the Haute Route series.

Melissa Moncada - Colnago Vice-Chairman



Our partnership with Zwift has been a real game-changer. Teaming up with Zwift for our first virtual event in 2020 was a huge hit, with tens of thousands of riders joining us from all over the world and we can’t wait to do it all again later this month for the second Haute Route Watopia. Our ongoing workouts and training series have also given Haute Route riders a great year-round training platform and helped us keep our promise to support riders 365 days a year.

I’m thrilled that can once again bring the challenge of Haute Route to our global Zwift community. Haute Route events take on some of the most scenic and iconic roads in cycling, and Haute Route Watopia promises to be no different - these are the finest and most demanding routes in Watopia. This will be a challenge so prepare well and enjoy!

Eric Min - Zwift CEO and Co-Founder



We are thrilled to welcome Ride with GPS into the Haute Route family. Ride with GPS offers the world’s best route planning and navigation software and their easy-to-use mobile app will now be your one stop shop for all the details of your Haute Route events - from itineraries, to routes, and timely notifications along the way.

We’re thrilled to partner with the team at Haute Route, joining the world’s best route planning and navigation software with some of the most iconic events in the world. Working together and harnessing the power of our mobile app, we’ll be able to deliver unique rider challenges, complete digital itineraries, and an unparalleled event experience.

Kevin Prentice - Marketing Director

Ride with GPS


British cycle clothing manufacturer Le Col will provide an exclusive range of Haute Route kit our series of events this year. With high-end jerseys designed specifically for each format, this performance-orientated brand is the perfect match the Haute Route.

Haute Route is a global established cycling brand, recognised for organising the most prestigious multi-day amateur cycling events in the world, so it’s a natural fit for Le Col to bring our performance-orientated knowledge to the table. As Haute Route delivers a professional experience for amateur cyclists, they now have the performance clothing to match. This partnership will allow Le Col to solidify our offering as go-to technical cycling wear.

Yanto Barker - Founder of Le Col and former pro cyclist

Le Col


Thanks to OTE Sports, reaching new heights just got easier. We’ve joined our forces with this award-winning, UK-based team to provide the best products and nutritional advice on and off the road. OTE Sports will provide our riders with all the nutrition and hydration products on feed stations.

It’s a real honour for OTE Sports to be partnering with such a prestigious events company like Haute Route. We believe our full range of high quality sports nutrition products are perfectly placed to help riders fuel & recover during such iconic & challenging multiday events. We absolutely share Haute Route’s vision to help riders reach new heights. Whether that’s the physical on-bike nutrition or the education around general fuelling for performance; we’re committed to helping make every HR event a memorable experience.

Annie Simpson - Head of Marketing

OTE Sports


Mavic is back! Haute Route is thrilled to partner once again with this celebrated brand! Mavic’s iconic yellow cars will follow Haute Route riders during the race and provide assistance wherever needed. The Mavic team will also be present in the village to solve any mechanical issues. Mavic will supply its support to the riders experiencing the most demanding roads of the Haute Route Crans-Montana, Alps, Pyrenees, Dolomites Swiss Alps and Ventoux events. The five members of the technician team managed by Jacques Corteggiani will provide as much as they can the best Mavic experience possible based on their long time experience in cycling.

By combining top quality race services and an innovative race format, the Haute Route aligns perfectly with Mavic’s values. We are delighted to bring technical support to riders on the road and keep being part of the Haute Route experience since 2011.

Jacques Corteggiani - Mavic Events & Race Service Manager



Bringing 130 years of performance innovation, Bollé is joining the Haute Route adventure in 2021. Sharing all the same values that make Haute Route a premium cycling experience, Bollé‘s pursuit of perfection and industry leadership is set to bring priceless expertise and experience to Haute Route riders.

After the announcement of our collaboration with the B&B HOTELS p/b KTM team, we are thrilled to reach a new milestone and start this partnership with the Haute Route. This important step illustrates perfectly Bollé’s ambition and strategy in cycling. Both Bollé and Haute Route provide a premium experience to cyclists whether it is via services or via products, sharing the same value of leadership, perfectionism and reverence for the outdoors. We are excited to join the adventure and, as a historical brand in cycling, we will bring Bollé’s expertise and experience to a world class set of events gathering thousands of cycling enthusiasts.

Alexandre Israel - Global Marketing Manager



We know transporting your pride and joy can be stressful, so we work with France Bike Rentals (FBR) to provide a top-spec bike rental service during all European Haute Route events. FBR allows riders to pick up their bike directly at the start village on Registration Day and return it at the end of the race, plus full concierge services - like daily bike wash and service - all included.

France Bike Rental


NOMAN raises awareness about the HPV-related cancer epidemic in men and women, and campaigns for universal HPV vaccination, whilst challenging participants to extreme endurance races across the world. Riders can join the NOMAN team and help prevent 5% of cancers through their campaigns with the Haute Route and a number of events each year.



ABLOC is the ultimate sports beer, low in alcohol and high in isotonic value. So it makes the perfect Continental beer partner for the Haute Route. ABLOC will provide an exclusive beer garden experience with a range of beers (including non-alcoholic options) to all riders on the village at the end of a tough day in the saddle.



Organisation masterminds KitBrix creates baggage systems for athletes to round up and protect your kit like never before. As Haute Route’s Continental Baggage Partner, KitBrix has specially designed a custom backpack for our riders that is included in every registration pack.