Haute Route Marketing Manager

​Haute Route is seeking for its next Haute Route Marketing Manager, based in Lausanne

Post Details

Key Responsibilities

Marketing and communications:

-Deliver against event registration sales targets.

-Create comprehensive, strategic marketing plans which successfully meet targets and manage their implementation.

-Produce regular KPI and update reports and maintain notes and documentation for historical reference.

-Seek opportunities for the brand based on cycling market trends with the aim of lead and sales generation.

-Produce engaging content for all marketing and event communication.

-Develop content, campaigns and oversee social media strategy to ensure alignment with broader marketing strategy in collaboration with Digital Content Manager.

-Create and foster media partnerships and secure PR opportunities for events and country business unit.

-Manage Haute Route marketing budget.

-Work closely with Partnership Manager to ensure related contractual communication objectives are delivered.

-Work closely with Brand Manager and EMEA Digital Teams to:

Analyze athlete registration trends and behaviors to develop strategic campaigns to accelerate sales velocities and manage athlete groups.

Take ownership of marketing objectives and make recommendations on the allocation of budgets and activities to meet registration and participant satisfaction goals.

Work on implementation of marketing programs with the Athlete Development Coordinator.

On-event marketing and communication:

-Plan and execute with the relevant team, on-event communication to contribute towards therider experience.

-Creation and deployment of bespoke content to ensure event coverage and awareness in market.

-PR coordination on event.

-Manage and brief event media service providers including photography and video production teams.

Personal Specification

Skills and competencies

• Bachelor’s degree.

• 5-8 years’ experience preferably in the cycling or outdoor industry.
• Data driven.

• French speaking is a plus

• Strong attention to detail.
• Background of working with different departments and tight deadlines.
• A proven ability to work quickly and efficiently with accuracy.
• Great organizational skills and eye for detail.
• Proactive team player in a fast-paced environment.


What we offer

• We enable flexible working hours, and home office, subject to certain conditions.
• Attractive salary, and annual bonus remuneration payment based on personal and
company performance.
• Endurance event entry benefits.
• Travel to other European countries.
• Open, modern, and friendly working environment with a strong culture across EMEA.
• Opportunity to be creative in your work and the possibility to develop your own ideas
and concepts.
• Informal and relaxed dress codes.
• Part of a market-leading, growing global endurance sport Company.

How to apply

A contract will be made based on a full-time employment. We are looking forward to receiving your application including your salary expectations and your notice period.

Are you interested? Please apply here: https://ironmaneurope.wufoo.eu/forms/we-are-hiring/