Partners

The Haute Route Cycling Series represents a powerful alliance of companies, brands, organisations, charities and destinations. If you are interested in discovering a truly unique marketing platform please contact [email protected]

Official Global Partners

Zwift

Zwift

ZWIFT, as Global Digital Training Platform and “digital” host city will provide an all-year long training environment to Haute Route riders and Watopia being the location of the world first virtual cycling event integrated in an “in real life” global cycling series. The first edition of the Haute Route Watopia was organised in April 2020, over 3 consecutive days within the Watopia environment gathering riders from all over the world at the same time. More than 40 000 riders joined the adventure!

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TAG Heuer

TAG Heuer

TAG HEUER, as Global Timing Partner, will provide premium timing solution to our events worldwide as well as offer exclusive watches to 2020 Haute Route winners in both the male and female competition.

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Le Col

Le Col

LE COL, British cycle clothing manufacturer, as Global Performance Clothing Partner, will provide a dedicated range of Haute Route clothing for its series of events next year. Le Col will deliver a performance-orientated knowledge to the event series. As Haute Route delivers a professional experience for amateur cyclists, we now have the jersey to match.

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PKRS.AI

PKRS.AI

PKRS.AI, as a Global Training Partner, will provide a unique coaching application, bringing AI driven training to all cyclists helping each of them to access custom training program built for their chosen Haute Route event and based on their available training time, trave and work commitments and performance goals.

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Precision Hydration

Precision Hydration

PRECISION HYDRATION, as Global Hydration Partner, will provide hydration products to all riders at feed stations and offer an exclusive sweat test at the event village.

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A Bloc

A Bloc

ABLOC, as Global Beer Partner, will provide an exclusive beer garden experience with a range of beers to all riders refreshing them at the end of a tough day in the saddle.

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XEndurance

XEndurance

XENDURANCE, as a Global Nutrition Partner, will provide to all our riders a yearly solution to help them manage their performance before, during and after their Haute route event(s). During events, X-Endurance, will provide gels and energy product to our riders.

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NOMAN IS AN ISLAND

NOMAN IS AN ISLAND

NOMAN, as European Charity Partner, raises awareness about the HPV-related cancer epidemic in men and women and campaigns for universal HPV vaccination, while challenging participants to extreme endurance events across the world. HPV is the causal agent of 5% of all cancers, and 80% of people will come into contact with the virus at some point in their lives.

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Official Global Suppliers

KitBrix

KitBrix

KITBRIX is a robust, modular, military-inspired kit bag for passionate sports people. Each KitBrix bag can be zipped to another to form a rucksack, saving time in transition and travel.

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Il Magistrale

Il Magistrale

IL MAGISTRALE, as Global Coffee Partner, will provide all our riders a unique and exclusive Grimpeur blend inspired by our “Reach New Heights” signature.

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France Bike Rentals

France Bike Rentals

FBR is your trusted partner on the Haute Route, supplying the best in rental bikes and VIP-level race support. With locations throughout France and a fleet of trucks allowing us to deliver to your vacation doorstep, FBR is your first choice for high-end rental and support. Because, really, who actually wants to travel with their bike?

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