Digital and CRM Project Manager

Born in 2010, the Haute Route cycling series offers amateur riders to live a pro cycling experience across the world’s most iconic cols. 6 events will take place across the world in 2021, and 5 in Europe, including 3 touring events.

The Haute Route’s objective is to deliver an unparalleled ‘professional’ experience for amateur cyclists. This means not only delivering first class hospitality and event management, but all the key ingredients that make up the culture and experience of professional road racing.

We are looking for an enthusiastic, energetic and analytic person who has extended knowledge in Database analysis and CRM management. The Digital and CRM Project Manager will be an instrumental part of the success of the Haute Route and the entire group ensuring different missions within all the Brands.

The right candidate has a very versatile skillset from communication to technical aspects such as CRM management, traffic management and website back office.

Job location: Paudex, Lausanne area, Switzerland

Contract: 100%, start on July

Post Details

CRM - Database management

CRM Strategy management

  • Manage current CRM tool including update and development
  • Define with the Communication Manager the best strategy to drive traffic (data capture) and convert leads
  • Develop and implement loyalty and retention strategy
  • Deploy CRM strategy to new business units


  • Monitor and analyse customer data for a better knowledge of our databases
  • Develop consumer segmentation models (type, behaviour, demographics)
  • Create the right customer journey mapping, and make sure to match every touch point of the customer journey
  • Create and implement group digital marketing campaigns to grow subscriber base and web traffic metrics
  • Identify new leads and target audiences to optimise ROI

Websites Management

  • Maintain and update website content
  • Evaluate and manage website performance
  • Lead the relationship with website developers
  • Respond to and troubleshoot all website issues.
  • Conduct test plans to ensure quality and efficiency of the e-commerce and registration platform

Event Content & Social Media

  • Assist the communication manager with content creation and social media postings
  • Manage the social medias of the Group (LinkedIn and Instagram)
  • Lead and manage campaigns and traffic acquisition

Travel Required:

  • 10% travel required (Both international and domestic).

Personal Specification

  • Minimum of 2-4 years in a similar role.
  • Excellent communication skills: ability to lead projects and build sustainable relationships
  • Good skills in analytics, providing insights and recommendation for future implementations and improvements
  • Proven track record of planning and executing projects from conception through delivery
  • Happy to multi-task in a fast-paced environment
  • Self-starter with a drive to achieve results.
  • Well organised, with strong planning & time management skills.
  • Excellent interpersonal skills
  • Fluent French speaker - Very good english level
  • Driving Licence Mandatory
  • A passion for cycling is a plus

How to apply

To apply, please send your applications with CV/resume and motivation letter (detailing your project and availability, confirm your nationality/work permit status) to the following address: [email protected]