An exceptional group of individuals is selected every year to represent the Haute Route.

Representing the entire Haute Route peloton, their aim as Official Ambassadors is to connect with cycling communities, to share their experience of the Haute Route and to spread the word of this incredible challenge.

The Ambassadors closely communicate with other participants, industry players, local organisers and supporters. They participate in sporting events throughout the year, representing and supporting the Haute Route at every opportunity.

Want to become an Haute Route ambassador?

Jim Cotton

Jim Cotton

Region: South East London, UK

Bike: Giant TCR, Cannondale SuperSix

Favourite Haute Route Moment: There’s so many, the pinnacle has to be the Croix de Fer ascent from Saint-Jean-De-Maurienne; drinking in the breath-taking views in the beautiful sun, feeling in the form of my life, dancing on the pedals like Mr Contador (in my own mind at least!).

Favourite Pro: David Millar(Past), Tom Dumoulin(Present)

Advice for newcomers: Try not to get over-excited and push too hard on the first days, you will suffer later if you don’t pace yourself! I’d burnt all my matches by day 6, and day 7 was a true physical and mental battle.


Felipe Loureiro

Felipe Loureiro

Region: USA, San Diego, California

Bike: Pinarello F8

Favourite Haute Route Moment: Stage 3 ITT HR Alps 2015…. Amazing day!

Favourite Pro: David Millar

Advice for newcomers: Make sure to train enough on hills, quality versus quantity

Arthur Tye

Arthur Tye

Country and Region: England, London

Bike: Colnago C50 or Cannondale Supersix Evo.

Favourite Haute Route Moment: Riding the week in the Pyrenees with the Black Widows Cycling Club and its amazing support!

Favourite Pro: Geraint Thomas

Advice for newcomers: Ride your bike, ride your bike, ride your bike.

Email: [email protected]

Steve Richard

Steve Richard

Region: Switzerland / Vaud

Bike: Trek Domane Series 6 / Specialized SL3 S-Works / Cannondale RZ120

Favourite Haute Route Moment: HRDSA2015, Passo Giau 06.09.2015

Favourite Pro: Fabian Cancellara

Advice for newcomers: Keep Cycling, Train Hard, Have Fun & Feel Good!